Formulation Pillars: Clean Beauty Ingredients That Power Every Product
At Infinite Awe, our clean beauty philosophy is rooted in transparency, safety, and skin science. We don’t use trendy ingredients for hype, we build every formulation on skin-loving, non-toxic ingredients that actually work.
These are our formulation pillars; the plant-based, scientifically backed components you’ll find across our lotions, body creams, body mists, and scrubs. Whether you’re seeking non-toxic skincare for sensitive skin or curious about what’s really inside your body products, this is where our integrity shows.
Vitamin E – Antioxidant Protection for Glowing Skin
A must-have for anti-aging skincare, Vitamin E defends against free radical damage caused by pollution and UV exposure. It reduces the appearance of fine lines, boosts healing, and reinforces your skin’s natural moisture barrier. Essential for anyone looking to nourish, protect, and rejuvenate skin naturally.
Glycerin – Plant-Based Humectant for Deep Hydration
This clean, non-comedogenic ingredient pulls moisture into the skin, improving hydration without clogging pores. Found in many moisturizers for dry or sensitive skin, Glycerin enhances elasticity and supports a soft, supple texture. It’s an unsung hero in clean, effective skincare.
Emulsifying Wax NF – Creamy Texture, Clean Feel
Made from plants, this emulsifying system allows oil and water to combine in our non-toxic lotions and creams. It creates a rich, stable texture that spreads evenly and absorbs beautifully. This is the reason Infinite Awe products feel indulgent without ever being greasy.
Perfumers Alcohol – Lightweight Mist with Lasting Scent
Used in our clean body mists, Perfumers Alcohol evaporates quickly, carrying fragrance across your skin with elegance and clarity. It improves scent longevity and helps preserve freshness without the sticky or heavy residue found in synthetic-laden perfumes.
Polysorbate 80 – Safe Emulsifier for Sprays and Oils
This gentle emulsifier ensures fragrance oils are evenly dispersed in our water-based mists, minimizing the risk of skin irritation. A common choice in natural and clean skincare sprays, Polysorbate 80 helps deliver a consistent, luxurious experience.
Optiphen Plus – Natural Preservative for Sensitive Skin
Your skincare should stay fresh without compromising your health. We use Optiphen Plus, a paraben-free and formaldehyde-free preservative system that defends against mold, yeast, and bacteria. Perfect for sensitive skin and those pursuing non-toxic personal care products aligned with clean beauty standards.
What Clean Beauty Means to Us
At Infinite Awe, clean skincare means transparency, safety, and intention. These formulation pillars aren’t just ingredients; they’re part of our deeper promise to you:
- No parabens
- No formaldehyde
- No harsh synthetics
- No compromises
Explore Our Products
From our body creams to fragrance-layering body mists, every product is built on this foundation. Discover the power of formulation done right.
